Zhou Dashao and his childhood friend Qin Youcai go into business together and open a barbecue restaurant. Thanks to Zhou's exceptional grilling skills, the restaurant earns nearly two million yuan in net profit annually, yet he receives only 120,000 yuan in dividends. Feeling belittled and cheated, Zhou uses that money to open his own barbecue stall directly across the street. With his outstanding skills, he rises to become the hottest sensation at the night market. His former business partner suffers a crushing defeat, while Zhou stays true to his principles and passes on his craft. From an exploited barbecue chef, he grows into the true king of BBQ Street, proving that craftsmanship is the foundation of success and friendship deserves its limits.