In the 1990s, in Lu Family Village along the Yellow River, Lu Jianjun, a young man who failed the college entrance exam, refuses to settle for an ordinary life. He keenly spots a business opportunity in eel farming. With the wholehearted support of his childhood sweetheart, Lin Wanqing, he starts by buying and selling wild eels. Overcoming numerous challenges, including technical difficulties and market fluctuations, he relies on his perseverance and scientific farming methods to turn his life around. He eventually establishes a cooperative, leading the entire village to prosperity and achieving success in both his career and love life.