Lu Chen, a modern agricultural influencer specializing in rural affairs, is transported to ancient times after being struck by an out-of-control sugarcane truck. Upon arriving, he faces his uncle's attempt to seize his farmland, enormous unpaid taxes, and the forced responsibility of taking in two vulnerable women. Using modern technology, he turns the wild sugarcane growing across the mountains into a fortune-making source of brown sugar. He establishes a trading company and expands his business empire, navigating fierce commercial rivalries and political intrigue. Along the way, he helps villagers escape poverty and build prosperous lives, eventually earning recognition from the imperial court and becoming a legendary merchant.