After being publicly humiliated by a broken engagement, orphan Lu Ye joins hands with Su Qinghe, an intangible cultural heritage artisan exploited by her uncle and aunt, to start a business together. Relying on his knowledge, he discovers rare raw materials in the wild, while she uses her craftsmanship to make precious skincare products. From setbacks at the market to breaking through in live streaming, the two fight off village bully Wang Hu, copycat internet trolls, and clan harassment, and also help Su Qinghe cut off exploitative family ties. Facing capital acquisition, Lu Ye holds firmly to control and ultimately wins strategic investment. The core highlights are grassroots counterattack, slapping faces from broken engagements, monetizing craftsmanship, and commercial warfare counter-kill.