Restaurant head chef Su Wantang makes vegetarian dishes taste like meat with peerless skill, yet she is met with her aunt withholding her bonus and her cousin stealing her boyfriend and pushing her into the river. Quitting her job to push a cart and sell beef offal noodles, she is once again shut down with stalls overturned and ingredients cut off. Regular customer Old Master Lu lends her a storefront, waiving three months' rent on the condition that she whips his lazy grandson Lu Jiahang into shape. Facing cutoffs, price cuts, sabotage, and framed accusations of stealing culinary secrets, she relies on true skill to overcome every hurdle, letting noodle fragrances drift through the marketplace; Jiahang transforms from a lazy apprentice into a powerful partner, opening a large restaurant together. Mother Lu stages a fake bankruptcy test, prompting Wantang to empty her savings to help, finally earning recognition; braised pork belly with eggplant weaves together a culinary affinity spanning two generations. Deep within the culinary fragrance, she finally meets a good match.