Fading idol Lin Yi participates in a Spring Festival dating reality show, required to stir up romance rumors with top diva Lin Shuwan while his manager demands an elegant persona. But upon returning to his Northeast hometown, Lin Yi completely lets loose in a military overcoat and thick local dialect, roasting village gossips and unexpectedly activating a popularity system that unlocks bizarre skills like butchering pigs, hosting massive banquets, and god-tier vocals.