After dying in a diving accident, Lin Qing opens his eyes to find himself trapped inside a broken clay statue buried in yellow earth. A six-year-old boy named Xu Duoshou digs him up and takes him home. One stick of incense unexpectedly activates the Incense System, turning him into the poorest wild god in Hexi Village. But something is terribly wrong with this village: there are no elderly people, children have white hair, and the villagers look deathly pale. Every night, every household closes its doors and burns incense, as though making offerings to something. Whenever the incense burns out, someone in the house inevitably dies. Lin Qing finally discovers that the entire village is being kept like livestock by evil spirits, destined to become their food. And he, a powerless wild god with nothing to his name, has become the only 'god' standing between the villagers and the darkness.