Zhao Qianzhi, a modern business tycoon, travels through time in a car accident and finds himself in the 1980s as a lazy man with nothing to his name. Faced with his long-suffering wife, Chen Yun, and his sick daughter, he draws on his business experience from his previous life. Starting with a street stall selling antiques and eventually founding a garment factory, he leads his wife and daughter to wealth in an era of scarce supplies. Along the way, he outsmarts his ex-wife, Lin Fang, and shopping mall manager Yan Dahai, ultimately building a business empire.