Pei Zheng, a grassroots stall owner who dropped out of high school, guards a vat of ancestral old broth to sell Luosifen in order to save his seriously ill younger sister. Facing the ruthless annihilation by his black-hearted uncle and the cross-border provocation of his Michelin-holding cousin, he defends the traditional market fireworks with his own strength. Under the domineering escort of an iceberg female CEO, Pei Zheng rises from a street vendor to the catering overlord who dominates Jiangzhou.