University graduate Li Zhibai is deceived by a friend and takes over a debt-ridden, failing Shaxian snack shop. Facing huge debts and customer doubts, he does not escape, but instead uses the God of Cooking system and flexible management to turn around the predicament. Along his entrepreneurial journey, he warms unemployed programmers, sanitation workers, and a mother and child in distress with bowls of hot rice, and gradually comprehends the true value of gourmet food. In the end, he wins a good reputation, pays off his debts, and grows from having nothing into a warm and responsible young entrepreneur.