Laid-off corporate worker Lin Xian unexpectedly binds with the God of Cookery system, renting a run-down shop in an urban village to open a barbecue restaurant that only operates at seven in the morning. From exorbitant grilled kidney and miraculous veggie skewers to hair-growing grilled pork skin, seemingly absurd ingredients each possess heaven-defying effects, drawing everyone from wealthy celebrities to hidden masters to line up in pursuit. From a flat-lying, salary-surviving bottom-tier worker, he rolls all the way into the dark struggles and bizarre venomous conspiracies of ancient families, leading his partners to carve out a name with a mouthful of skewers and walking a most unconventional path of counterattack.