Li Yang takes over a barbecue shop at a highway service area that's on the verge of closing down. At first, everyone online treats him as a laughingstock. A livestreaming entrepreneur asks, "What's your competitive advantage?" Li Yang replies, "I also sell beer." The comments explode: "Seriously? Drunk driving, all-inclusive?" Just when things seem hopeless, he gets bound to a Super Entrepreneurship Support System. As his barbecue skills improve, his skewers become increasingly delicious. The parking lot fills up, the service area expands, and competitors collectively lose their minds. But when Li Yang sees his system's latest mission, he falls into deep thought: "Host, expand into overseas markets and teach foreigners what it means to enjoy barbecue with beer."