Rural woman Li Xiulan's family is in dire financial straits; her husband works away from home with meager earnings, and the children's tuition and family medical expenses leave her breathless. Despite her husband's opposition, she is determined to expand laying hen farming, gritting her teeth and borrowing money to start a business. She enlists fellow villager Zhang Guifang as a helper, and invites returning youth Chen Xiaomei to shoot short videos to broaden sales channels. The entrepreneurial journey is fraught with hardships: chicken flocks falling ill, transport tires blowing out, competitors driving down prices, and capital shortages coming one after another. Li Xiulan guards the bottom line of quality, winning the trust of merchants and neighbors with her genuine character. Son Li Haoyu quietly aches for his mother, contributing to the family in his own way.