Liu Mei's conscience-driven noodle stall has operated for ten years. Just because beef prices rose and her beef noodles went up by a mere five cents, she was maliciously targeted by internet celebrity blogger Li Qi. Li Qi used thinly sliced frozen meat to make a 9.9-yuan conscience noodle, stirring up public opinion to cyberbully Liu Mei and force her away, monopolizing the construction site customer base. Liu Mei completed all her licenses, moved into a deep alley, and still picked fresh meat at dawn, slowly brewing bone broth, regaining her livelihood through word-of-mouth from new diners. After losing his benchmark, Li Qi's traffic plummeted. To profit, he secretly used moldy and spoiled meat, ultimately causing dozens of people to get food poisoning, and was sealed and investigated by law enforcement. When the truth came to light, the whole internet apologized and searched for Liu Mei, but she guarded her small stall in the deep alley, a bowl of hot noodles illuminating the hearts of the marketplace.