After failing the college entrance exam, Lin returns to his hometown and endures ridicule from the villagers. Even his family has little faith in him. Despite the pressure, he leases wasteland to farm river snails, facing numerous obstacles along the way, including harassment from others and disruptions to his supply. With help from his partners, he sets up market stalls, opens a shop, and enters an entrepreneurship competition. Through his skills and perseverance, he wins the grand prize, turning his fortunes around, healing the rift between father and son, and finally earning recognition and warmth.