Agricultural support entrepreneur Xu Qing puts down roots in the barren Yunding Mountain, leading farmers to build a local agricultural product brand. On the eve of the National Day million-order milestone, some farmers are instigated to collectively breach their contracts, demanding the return of all commissions on the spot, encroaching on brand equity, and even resorting to extreme means to pressure him. Xu Qing upholds the contract principle, legally defending his own rights and consumer rights.