A young man from modern times transmigrates into a book, becoming Li Ergou, the notorious village bully. He abandons his original bride, who ran away from their wedding with the intention of taking the bride price, and instead saves Lin Qiuyue, his frail adopted daughter who was being sold to accompany the dead in a burial. Using modern knowledge, Li Ergou ventures into the mountains to hunt, tames a large white wolf with human-like intelligence, and gets his start selling wild game and medicinal herbs. He invents cement, opens a workshop, and leads the entire village toward a better life. The Lin and Wu families continue plotting against him, while Lin Qiuyue's true identity as a princess gradually comes to light. Li Ergou protects his wife and fellow villagers, ultimately earning the title of Imperial Prince Consort through his devotion to his wife and his business acumen.