A booming breakfast shop suddenly encounters exorbitant rent hikes from the landlord, forcing Liang Shoucheng and his wife to relocate to a quiet, desolate alley. The landlord mother and daughter take over the prime shop, attempting to leverage location dividends to pass off pre-made goods as handmade, crazily selling membership cards to harvest customers. On one side is opportunism overdrawing reputation, while on the other is a strict adherence to promises, struggling to take root using ledgers and punctual deliveries. A large community order becomes a final showdown of the two business operation models, revealing the most cruel truth of doing business: customer flow does not equal customer source.