Zhou Changhe, who has run a braised food stall for twelve years, faces landlord Gao Mingde raising the rent from 20,000 to 70,000. The landlord is convinced the customer base comes from the location and refuses reasonable price negotiations. Unwilling to accept the floating rent rule, Zhou Changhe resolutely moves to a remote back alley to open his shop. The new shop's business is bleak, but Zhou Changhe steadily manages it by starting individual customer reservations, securing construction site group meals, and gradually gaining a foothold. The original stall is taken over by the landlord's son; relying on marketing hype but failing in quality control and operations, the rent continues to decline. Gao Mingde suddenly wakes up and offers generous conditions to invite him back, but Zhou Changhe has already run the new model and chooses to stay, confirming that the foundation of business is people rather than location.