Chen Hao, a young man from the countryside, fails the college entrance examination. Facing his father's disappointment and the villagers' ridicule, he refuses to follow the crowd and leave home to work elsewhere. Instead, he sets his sights on bullfrogs, an overlooked business opportunity. Starting with a night market stall and improving his recipes, he gradually expands into farming and supplies restaurants. Despite repeated doubts, obstacles, and failures, he builds a successful business and helps fellow villagers increase their incomes. Su Nian, a young woman from the city, accompanies him throughout his journey and documents his entrepreneurial story. As they work toward their dreams, they grow together and eventually turn the humble bullfrog into the village's signature path to prosperity.