Li Chuan and childhood friend Feng Jinlong partnered to open a restaurant, agreeing on a fifty-fifty split of profits, but after a year earning 700,000, only 72,000 was distributed. Li Chuan felt his self-esteem take a hit, and plans to buy a school district house for his child fell through. Encouraged by his wife, he decided to use seventy thousand yuan to open a small restaurant, and due to his exquisite culinary skills and down-to-earth character in life and work, quickly made the small shop extremely popular.