Jiang Yi, the president of a ten-billion group, returns to his homeland twenty-five years after being separated, intentionally posing as a poor man to test family affection. Facing the greed, calculation, and malicious harassment of some relatives, he sticks to his original intention and protects his simple and kind-hearted family members. He strikes down commercial rivals who violate the law and commit evil, supports local entrepreneurial youths, and maintains a fair order for local demolition and relocation. Discerning good and evil amidst the hustle and bustle of the marketplace, he gives back to his hometown with his own abilities, interpreting the patriotic responsibility of a new-era entrepreneur in feeding back to his native soil.