In 2020, 40-year-old Li Tian, who is terminally ill, is reborn in 2000, just after taking the college entrance examination. He cuts ties with his old love and uses his parents' 120,000 yuan compensation money and a loan secured against his property to take over a dilapidated storefront in a university town and establish the "He Li Lao" hotpot restaurant. With his forward-thinking ideas, standardized service, and informational advantage, the business quickly becomes a sensation. However, it arouses the jealousy of Li Laosan and Wang Tuzi, who launch a series of attacks, including spreading rumors, causing trouble, poaching staff, starting price wars, and committing arson. With the help of Chu Lan, Su Yuqing, Lin Wei, Shen Man, and others, Li Tian counters every move and builds a central kitchen and franchise system, expanding He Li Lao from a small restaurant into a nationwide chain. The series showcases a thrilling comeback through rebirth, an inspiring entrepreneurial journey from nothing, and a business battle won through quality.