This Mantou Does Not Burn the Heart

This Mantou Does Not Burn the Heart

59 episodesFullCompleted

An old-established handmade coarse-grain mantou shop always maintains a loyal customer base with genuine ingredients and solid texture. After a competitor focusing on low prices opened, the old shop's customer source plummeted, and business gradually became desolate. Facing the predicament, the protagonist would rather reduce volume and face unsellability than lower the quality, refusing to follow the trend of price wars. She turned to shift to the East Gate morning market to develop new customer sources, starting from setting up a stall for retail customers, slowly building up word-of-mouth with the solid original taste of coarse grains. Ultimately, from community repurchasing to corporate fixed orders and supermarket entry, she finally guarded the artisan spirit.

Main characters: Jiang Li

Also known as: 这家馒头不烧心

Watch episode 1

這家饅頭不燒心 (59 集)

一家老牌手工雜糧饅頭店,始終憑真材實料的紮實口感維系著一眾老主顧。主打低價的同行開業後,老店客源驟減,生意日漸冷清。面對困境,主角減量滯銷也絕不降低品質,不肯跟風打價格戰。她轉而轉戰東門早市開拓新客源,從擺攤散客做起,憑實打實的雜糧本味慢慢攢起口碑。最終從社區複購到企業固定訂單、商超入駐,最終守住匠人精神。

一家老牌手工雜糧饅頭店,始終憑真材實料的紮實口感維系著一眾老主顧。主打低價的同行開業後,老店客源驟減,生意日漸冷清。面對困境,主角減量滯銷也絕不降低品質,不肯跟風打價格戰。她轉而轉戰東門早市開拓新客源,從擺攤散客做起,憑實打實的雜糧本味慢慢攢起口碑。最終從社區複購到企業固定訂單、商超入駐,最終守住匠人精神。

这家馒头不烧心 · This Mantou Does Not Burn the Heart

這家饅頭不燒心 - 第 1 集

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