Chen Buyu wakes up one day to find himself back in 1990. Looking at his gentle wife and young daughter before him, he remembers how he squandered his previous life, living recklessly until he lost his wife and daughter and eventually died alone and miserable. He secretly vows that this time, he will never repeat his past mistakes. Starting with a street stall, then opening a shop, collecting antiques, and venturing into real estate, Chen Buyu uses his memories of his previous life to carefully navigate the turbulent opportunities of the 1990s, building his own business empire from nothing. Yet his only true obsession is protecting his family and giving his wife and daughter the best life possible. A prodigal's return is worth more than gold. Reborn in the 1990s, he rises again for love.