Chen Nian, a student from a poor family, earns admission to Qingbei University, but his family cannot afford the tuition. His father humbly asks his second uncle, Chen Fugui, a construction contractor, for a loan, only to be tricked into mortgaging their rice paddy and brutally humiliated and beaten. Unable to bear watching this, his third uncle sells the family's ox to raise the tuition. Villagers also contribute money to help Chen Nian pursue his education. Five years later, Chen Nian returns to his hometown as a billionaire CEO, only to find his second uncle's family occupying his ancestral home and bullying his father. Chen Nian strikes back, dismantles all of his second uncle's businesses, and helps his kind-hearted third uncle and the villagers who have suffered build a factory and become prosperous. Meanwhile, his wicked second uncle's family ends up destitute, suffering the consequences of their own misdeeds.