Han Gaofei has been buying durians from his village for years at fair prices, but Han Dayu disrupts his business by publicly offering a higher price, declaring that he will buy every durian for 40 yuan per half-kilogram. He only intends to embarrass Gaofei, but without understanding cold-chain logistics, branding, or operations, he ends up making reckless decisions. A huge quantity of durians spoils and goes unsold, and villagers demand payment for their produce. At this critical moment, Han Gaofei does something unexpected.