Over a year ago, Zhou Wancheng concluded that Chen Yan's business relied entirely on the golden shopfront at the subway entrance, and abruptly raised the annual rent from 80,000 to 220,000. Refusing to compromise, Chen Yan resolutely moved into the quiet electronics mall. Initially, business was bleak, but relying on his skill, integrity, and standardized management, he gradually grew a small repair shop into a company that steadily serves corporate clients. In contrast, the Zhou family, holding onto the prime location, failed to keep their business. Today, Chen Yan no longer worries about customer traffic nor is he nostalgic for the old shop. He finally understands that a prime location can bring in customers, but it cannot retain trust. What is truly valuable has never been the shopfront, but one's own ability.