Chen's Braised Beef Noodles at the corner of the old street has been open for fifteen years. Relying on genuine ingredients and a pot of broth simmered to perfection, it has become the familiar taste of the neighborhood. Landlord Ma Dewang, convinced that the business relies entirely on his golden location, demands a rent hike and a revenue cut, forcing Chen Jianshan and his family away. Chen Jianshan takes his wife Lin Xiumei and apprentice Zhao Xiaoman to reopen in a small alley next to the vegetable market five kilometers away. Ma Dewang sells noodles himself in the old shop, continually lowering prices, cutting ingredients, and using flavor packets, becoming more and more biased. A location can get people to step through the door, but a conscience is what makes people return.