Pig-farming youth Chen Zhou is subjected to his parents' favoritism, his younger brother's financial drain, and his girlfriend's betrayal, with his hard-earned savings also snatched away to buy a house for his brother. His younger uncle Chen Zhiqiang returns to the village after prison, only to be spurned by the entire clan, with no one willing to guide him through the 300 steps of the "bad luck cleansing path" according to village rules. Only Chen Zhou, mindful of his uncle saving his life when he was young, braves family severance, humiliation, and obstruction to guide him barefoot. Little does anyone know that Chen Zhiqiang is actually the billionaire founder of the Zhiqiang Group, and he bestows all his family property upon Chen Zhou. Meanwhile, the Chen family members, due to greed and mistreatment, successively lose their family ties, reputation, and way out.