I invested my own money to build a cold storage facility and fronted the costs to help the entire village sell their lychees, insisting on buying them at high prices. Instead, the villagers accused me of being unscrupulous and seized the cold storage facility. Believing they had secured the customer list, they decided to sell the lychees themselves at higher prices. But they knew nothing about sorting or cold-chain regulations, and their mixed shipments quickly spoiled. The market price plummeted from 12 yuan to just 2 yuan, and every customer recognized the young man, not the customer list. The villagers caused a scene to force prices down and hired people to tamper with the cold storage facility, only making their losses worse. In the end, they finally understood that distribution channels and business rules are never things you can simply seize.