While carrying a basket of medicinal herbs into the mountains, Zhao Dashan unexpectedly discovers that he can understand animal speech. A greedy squirrel takes a liking to the ham sausage that the village beauty, Lin Chuntao, gave him. To his surprise, it offers him a precious wild ginseng root in exchange. From then on, Zhao Dashan heads into the mountains with a basket full of snacks and starts doing business with all kinds of animals. The animals know nothing about human prices; they only know what they like. Once a man despised by everyone, Zhao Dashan gradually builds a mountain produce shop and processing workshop, establishing a reliable supply network. Not only does he put his younger sister through university, but he also finally gives Lin Chuntao, the village beauty who has secretly supported him all along, a better life.