After returning to his hometown, former fitness trainer Zhang Wei teams up with his childhood friend Zhao Qiang to create unconventional short videos featuring fitness-training pigs, which unexpectedly go viral. Faced with a sky-high contract offer, he chooses to sell products through his own livestreams. By promoting distinctive agricultural products, he makes a name for himself, repays his debts through honest business practices, and helps the entire village prosper with support from the local government. He is recognized as an outstanding rural youth leader in poverty alleviation and wealth creation, writing an inspiring grassroots story of rural revitalization.