Gu Jun accidentally won ninety-six million, and could have lived free of worries from then on, but chose to return to Gujia Village. To protect the villagers' peaches, he acquired them at high prices and shouldered the losses alone, fighting valiantly despite repeated failures amidst price suppression, rotting fruit, cut-off transport, and blockades by competitors. With the assistance of Li Wenshu and Wei Ping, starting from a batch of peaches sold at a loss, Gu Jun gradually built grading workshops, cold storages, and a transport team, opening up supermarket sales channels and allowing villagers to have jobs and earn money right at their doorsteps.