In the 1990s, Lin Hai, a young man from Sichuan, takes his childhood friend Zhao Dayong with him to Shanghai, borrowing money for the journey in search of a better life. Upon arriving in the city, they encounter traps at every turn and are repeatedly mistreated. Clever and hardworking, Lin Hai unexpectedly meets Su Xiaoman, a kind and capable local girl. The three join forces, starting with a small tofu pudding stall. Together, they stand up to local thugs and outsmart unscrupulous competitors. When an opportunity comes their way through someone they once helped, they seize it and open a wholesale food and grocery business together. This is a story of ordinary people making their way in the world, bound by brotherhood and a love that goes both ways, as they seize the opportunities of the times and build a successful life from nothing!