Hongxia Flower Shop has been operating at the entrance of Wutong Alley for eight years. Its owner, Wei Hongxia, treats customers with contempt. Jiang Yan, a loyal customer of five years, is publicly humiliated simply for asking to add two sprigs of baby's breath to a bouquet. Wei Hongxia sneers, "Do you think this is a vegetable market where you can just grab a handful of scallions?" Jiang Yan walks away and enters Shiguang Flower Studio, a newly opened shop on the street corner. Its owner, Ye Tang, readily adds two extra sprigs of filler flowers and even writes a handwritten card. An order for 156 anniversary bouquets is transferred to the new shop, and public opinion turns against the neighboring store overnight. Jealous and resentful, Wei Hongxia first launches a price war with bouquets for 39 yuan, then deceives customers with old flowers from cold storage, soaks white roses in industrial dye to pass them off as "imported blue roses," and files a real-name report accusing Shiguang of using chemical solutions.