Zhang Anping unexpectedly reincarnates and returns to the 1990s. At the time, he is still an idle young man with a terrible reputation, bringing endless hardship upon his family. Drawing on his memories of his previous life, he recognizes the potential of the overlooked crayfish market and seizes the opportunities of the era, working tirelessly to build a business by catching crayfish with baited traps. His wife, Zhao Lingyun, and his son, Xiaobao, are always at the center of his heart, but his relatives constantly scheme against and torment him, and his father suffers a serious accidental injury. Facing one crisis after another, Zhang Anping fights his selfish relatives, resolves a series of troubles, and works hard to grow his crayfish business, overcoming financial shortages and fierce competition to protect his family and forge his own path to prosperity.