Gu Chuan starts out with a meat-pie stall on an old street, insisting on pure-meat quality and strict weight standards while fighting low-priced, inferior competitors. He expands into B2B channels such as internet cafés and convenience stores, develops a semi-cooked quick-freezing process, and builds a standardized, intelligent supply chain. He successively defeats copycat manufacturers, capital giants, and established businesses, ultimately creating an industrialized food empire spanning the entire country.