Crayfish shop owner Fang Weiguo encounters landlord He Jianguo arbitrarily raising the price, with the annual rent directly skyrocketing threefold. Even though he has guarded the flourishing shop for eight years, he decisively chooses to move away. The landlord seizes the storefront to open a shop himself, relying on the prime location and running it with cheap frozen shrimp, yet fails to keep the diners. Fang Weiguo moves to a remote night market, not relying on street foot traffic, but starting factory group meal delivery with fresh craftsmanship, punctuality, and trustworthiness. Facing a power outage crisis, his former rival landlord reaches out to help. Later, the landlord lowers the price back to the original and invites him to return, but Fang Weiguo refuses. Location is never the foundation of business; craftsmanship and reputation are the trump cards to stand firm.