Xu Chen, a wealthy businessman, predicts a devastating hailstorm and spends ten million yuan of his own money to bring a fleet of refrigerated trucks into the village. He offers to buy the entire village's Cui Xiang kiwifruit at a guaranteed price of 7 yuan per jin, personally shouldering all the risks of the disaster and storage losses. But Qiangzi, an internet celebrity, convinces the villagers that they can get rich by selling the fruit retail for 35 yuan per jin. Stirred by greed, the villagers smear Xu Chen and publicly drive him out. As predicted, a catastrophic hailstorm destroys thousands of acres of orchards, ruining millions of jin of fresh fruit and wiping out a year's worth of the villagers' hard work. The villagers collectively come to Xu Chen on their knees, begging for his help and apologizing. Holding no grudges, Xu Chen agrees to buy all the damaged fruit at full value, helping farmers recover their costs. He exposes the scam of getting rich through online traffic and implements a long-term development plan featuring cold-storage facilities, standardized cultivation, and guaranteed prices for life, leading the village toward lasting prosperity.