After dying in poverty and debt, Lin Jianguo returns to 1990 and stops his wife from selling her wedding dowry. With only eight mao in starting capital, he turns defective soap into a profitable venture and opens the door to new opportunities. He seizes the market for gift boxes, wins a major factory order with his unconventional ideas, and defeats his rival, Zhao Dacheng. Finally, he saves a textile factory on the brink of bankruptcy by developing a new type of thermal underwear. Together with his wife, he builds a lasting industrial business and rewrites his family's destiny of poverty.