Listed group founder Jiang Xiaobai encounters a car accident, soul-travels back to 1978, and becomes a starving sent-down youth in Jianhua Brigade, Jin Province. Situated in an era of material scarcity, with his commercial vision leading the times by forty years, he seizes the opportunity of twenty thousand jin of wild yellow peaches in the back mountain, contracts land to farm, founds a sent-down youth cannery, develops multi-region agents, and again seizes the era opportunity of restoring the college entrance examination, leading fellow villagers to buy shares in a pig farm, leading villagers to shake off poverty, step by step creating his own commercial empire. Female lead Li Siyan accompanies the male lead, jointly experiencing the sent-down youth years and tumultuous business wars.