In 1987, Lu Guoqiang, a discharged soldier returning to his hometown, becomes the son-in-law everyone looks down on. Yet he sets his heart on Su Xiumei, a woman who dares to make a living wielding a pig-slaughtering knife. Starting from nothing, the couple builds a small workshop, sells potato noodles, establishes a food factory, expands into new markets, and takes on their competitors. Facing crisis after crisis, they repeatedly turn the tables against all odds. From a humble rural courtyard to a thriving business empire, they use courage and trust to write an extraordinary entrepreneurial legend belonging to ordinary people.