Reborn on his wedding day in 1999, Lu Ming faces humiliation when his bride, who cares more about wealth than love, abandons him in front of everyone. Mocked by the neighbors, he takes his remaining bride price and invests in a struggling local website on the verge of bankruptcy. Using memories from his previous life, he seizes the golden opportunities of the internet boom and joins forces with industry giant Tengwei Technology to rise to the top, humiliate his materialistic relatives and short-sighted rivals, and ultimately build his own internet business empire.