In a southern fishing village in the 1980s, Yue Yang works hard for three years to save 800 yuan as the bride price so he can marry his childhood sweetheart, Zhang Hairong. But he catches her secretly meeting He Shunfa, the son of a seafood tycoon, and is humiliated and trampled on his lame leg. At his lowest point, he awakens the ultimate baiting system, which draws fish, shrimp, crabs, and shellfish from within a ten-nautical-mile radius straight into his nets. From then on, Yue Yang's sea harvests overflow with wild large yellow croaker, golden butter crabs, and black gold abalone. An 800-jin bluefin tuna causes an even greater sensation. He joins forces with Ji Yunshu, a restaurant owner, to establish Donghai Trading Company, helping fishermen throughout the village sell their finest catches at good prices. The father and son of the He family bring about their own downfall and end up in prison. Yue Yang builds his own fortune on the sea and finds sincere love along the way.