Reborn, Zhao Donglai is determined to turn over a new leaf. Starting with a humble shaved ice stall, he rapidly builds his wealth using his memories of his previous life and his business acumen. He acquires a state-owned ice factory on the verge of bankruptcy and establishes the Shanqiu Beverage Factory. However, he faces obstruction from the local thug You Hu, contempt from his mother-in-law, and schemes from his business rival Huang Lianshan. With the trust and support of his wife, Li Yufen, he is determined to build a business empire.