In 1992, in Houjie, Chen Tieshan, a northern man, unexpectedly meets Su Wanqiu, the owner of a hair salon. Faced with her selfish younger brother's endless demands, Su Wanqiu finally comes to her senses with Chen Tieshan's encouragement. Together, they transform the hair salon into a hardware and building materials shop. Amid the great development boom of the 1990s, they support each other and use their ingenuity and integrity to foil business traps set by criminals and prevent substandard building materials from entering the market. Seizing the opportunities of the times, they work their way up from a humble storefront, eventually building the large-scale Tiewan Building Materials Group. Along their journey from having nothing to building a business, they find beautiful love and create an extraordinary life.