A Truckload of Returned Fruit Forces the Whole Village into a New Business
Qingling Village's citrus fruits are struggling to sell. Lin Zhiyuan, a young man who has returned to his hometown, leads the villagers in trying online sales, but a single truckload of returned goods plunges them into a crisis of trust. What appears to be a failed sale exposes shortcomings in quality grading, protective packaging, cold-chain coordination, and storytelling about the fruit's place of origin. Going from being eager to prove himself to learning to listen to customers and fellow villagers, Lin Zhiyuan leads everyone in reorganizing their work and transforming their business model to handle small-batch orders. In the end, the customer who returned the fruit writes back to explain their actual needs and places an additional trial order. The village's new business evolves from simply knowing how to grow fruit to knowing how to sell, listen, and improve.
Main characters: Lin Zhiyuan
Supporting characters: Shi San
Also known as: 一车退果逼出全村新生意
A Truckload of Returned Fruit Forces the Whole Village into a New Business (23 episodes)
Qingling Village's citrus fruits are struggling to sell. Lin Zhiyuan, a young man who has returned to his hometown, leads the villagers in trying online…
Qingling Village's citrus fruits are struggling to sell. Lin Zhiyuan, a young man who has returned to his hometown, leads the villagers in trying online sales, but a single truckload of returned goods plunges them into a crisis of trust. What appears to be a failed sale exposes shortcomings in quality grading, protective packaging, cold-chain coordination, and storytelling about the fruit's place of origin. Going from being eager to prove himself to learning to listen to customers and fellow villagers, Lin Zhiyuan leads everyone in reorganizing their work and transforming their business model to handle small-batch orders. In the end, the customer who returned the fruit writes back to explain their actual needs and places an additional trial order. The village's new business evolves from simply knowing how to grow fruit to knowing how to sell, listen, and improve.
一车退果逼出全村新生意
A Truckload of Returned Fruit Forces the Whole Village into a New Business - Episode 1