I Sell Wild Fruits into a Golden Brand
In 1998, Jiang Wancheng returned to Lengwu Village, where his father planned to transfer Suanzaogou at a low price to fruit buyer Hou Sanwang. While the villagers all felt the wild jujubes were sour, astringent, and hard to sell, Jiang Wancheng set his sights on the unique fresh-keeping conditions of the spring water and cold fog, targeting business opportunities in jujube drinks, jujube paste, jujube tea gift boxes, and rural tourism. Teaming up with returning food R&D specialist Lin Zhi, he pruned fruit trees, graded harvests, developed products, secured county orders, spearheaded a cooperative, and built a cold storage facility, creating the Lengwu jujube brand. Despite Hou Sanwang's continuous price suppression and disruption, the villagers shifted from skepticism to unity. The Lengwu jujubes were successfully sold to the provincial capital, and the lights on the Jujube Blossom Scenic Slope lit up.
Main characters: Jiang Wancheng, Lin Zhi
Supporting characters: Hou Sanwang, Director Luo, Xiaoman
Also known as: 我把野果卖成金招牌
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Pada tahun 1998, Jiang Wancheng kembali ke Desa Lengwu, di mana ayahnya berencana untuk mengalihkan Suanzaogou dengan harga murah kepada pembeli buah Hou…
Pada tahun 1998, Jiang Wancheng kembali ke Desa Lengwu, di mana ayahnya berencana untuk mengalihkan Suanzaogou dengan harga murah kepada pembeli buah Hou Sanwang. Sementara penduduk desa merasa buah jujube liar asam, sepat, dan sulit dijual, Jiang Wancheng justru melirik kondisi kesegaran air pegunungan dan kabut dingin yang unik, membidik peluang bisnis minuman jujube, selai jujube, kotak hadiah teh jujube, dan pariwisata pedesaan. Bergabung dengan spesialis R&D makanan yang pulang kampung, Lin Zhi, ia memangkas pohon buah, mengklasifikasikan hasil panen, mengembangkan produk, mengamankan pesanan tingkat kabupaten, memelopori pembentukan koperasi, dan membangun fasilitas penyimpanan dingin untuk membangun merek jujube Lengwu. Meskipun Hou Sanwang terus menekan harga dan mengacaukan situasi, penduduk desa berubah dari ragu menjadi bersatu. Jujube Lengwu berhasil dijual ke ibu kota provinsi, dan lampu-lampu di Lereng Pemandangan Bunga Jujube menyala.
我把野果卖成金招牌 · I Sell Wild Fruits into a Golden Brand