Heart Set on Opening Cold-Chain Logistics for the Mountain Village, Yet Misunderstood by All (34 episodes)
Refrigerated trucks head to the countryside to purchase fresh produce. Few villagers opt for immediate cash settlement, preferring delayed payment instead.…
Refrigerated trucks head to the countryside to purchase fresh produce. Few villagers opt for immediate cash settlement, preferring delayed payment instead. Despite well-meaning advice to seize the right selling window, some farmers choose to wait for long-term cooperative orders. Later, as the quality of the fresh goods deteriorates, market prices adjust downward. Only then do the villagers realize that fresh produce demands strict timeliness, and that steady growth comes only from abiding by sound business principles.